About Me

I’m a Digital Marketer with experience across retail, agencies, UMKM, and service-based businesses. I work on both organic and paid strategies, helping brands build visibility, generate leads, and grow in a sustainable way.

My focus is not just running ads or creating content, but understanding how marketing connects to real business outcomes. I enjoy building structured strategies, setting up proper tracking, and making sure every campaign has clear direction and purpose.

I’m comfortable working with performance marketing, content strategy, analytics, and technical setups. I like combining creativity with data, so decisions are not based on assumptions but on measurable insights.

For me, marketing is about connecting strategy, execution, and growth — making sure every effort contributes to something bigger.

Education

University Of Sam Ratulangi
November, 2013 – November, 2018 
GPA: 3.30
Bachelor Of Economics

 

Working Experience

Online Sales Executive – Shipper.id – July 2025 – Present

Managing end-to-end sales activities by combining digital marketing and direct selling. Responsible for lead acquisition, funnel-based lead management, follow-ups, and coordinating with operations to ensure smooth closing and delivery processes.

Performance Marketing – Tempat Kursus – June 2023 – Present

Managed and optimized Meta Ads campaigns for various education programs, handling strategy, targeting, and performance monitoring to support user acquisition and conversions.

Senior SEO Specialist – PT Adhigana Perkasa Mandiri – October 2024 – July 2025

Developed and executed SEO strategies across multiple company websites, including keyword research, technical optimization, content development, and landing page improvement to drive traffic and conversion opportunities.

Student Development Coordinator (SEO) – RevoU – August 2023 – February 2025

Mentored associates in executing end-to-end SEO projects while providing career guidance through 1-on-1 sessions to support portfolio development and job readiness.

SEO/SEM Specialist – Protuning.id – July 2023 – December 2024

Designed and managed Google Ads and SEOcampaigns, covering strategy, setup, tracking, and optimization to improve cost efficiency and conversion performance.

SEO Specialist – Redtree Asia (Agency) – December 2021 – October 2023

Executed end-to-end SEO strategies including keyword research, content planning, and technical optimization. Improved website performance through on-page enhancements, technical audits, and strategic link building.

Additional Information

Skill

  1. Meta Ads,

  2. Google Ads (Search, Display, Video, Discovery, Performance Max), Keyword Research,

  3. Campaign Setup & Management,

  4. Conversion Tracking Implementation

  5. Content creation & Copywriting

Tools

  1. Google Analytics (GA4)

  2. Google Tag Manager

  3. Google Search Console

  4. Google Keyword Planner

  5. Ahrefs

  6. SEMrush

  7. Screaming Frog

  8. Microsoft Clarity

  9. CRM Tools

  10. Elementor (WordPress)

  11. Basic HTML & Tracking Implementation

Digital Marketing Certification

My knowledge in digital marketing is not only built through professional experience but also through structured learning programs from reputable institutions that have produced many digital talents in the technology and startup industry.

  • Digital Marketing – Digital Talent Scholarship by Kominfo in collaboration with BabaStudio

  • SEO Specialist – Rakamin Academy

  • Fullstack Digital Marketing – Search.Agency

  • Fullstack Digital Marketing – RevoU

    I also shared pengalaman kursus digital marketing di RevoU. in one of my articles.
    Feel free to drop your thoughts in the comments!

    My Portofolio

    Here are some of the latest projects I’ve worked on, combining strategy, data, and execution.

    View My Latest Work